Brochures, flyer, trade show banners and an ad template.
Conference room vision statement.
Allwel, a home health care service located in Buffalo, New York, and NYC, wanted to communicate a message of professionalism, competency and reliability combined with caring, optimism and hope.
I created and placed an abstract icon accent mark above the name suggestive of the movement and freedom associated with individuals needing care being able to remain in their homes and maintaining a sense of independence.
The inspiration for the icon was a feather with its smooth lines conveying movement and the shape somewhat resembling the infinity symbol — indicating that possibilities are infinite when you're able to keep your freedom.
Marketing direction and copywriting by Of the Sea.