Listening is a big part of the communication process. Unfortunately, it's also a part that many businesses overlook. 
Casilio Communications views listening as an important skill for all businesses and the beginning of their marketing process.
My thought was to tie in listening to their visual brand using sound waves and movement by adopting the sound icon since it coincided with the Casilio Communications initials (CC). I was then able to repeat the CC for backgrounds or as a subject for other graphics such as waves or pond ripples.
​​​​​​​Marketing direction and copywriting by Casilio Communications.​​​​​​​
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