Documentelligence requested a logo to convey their smart office document management system. They wanted to look professional, experienced and reliable.
Because their name is long, I selected a typeface that is slightly condensed and further shortened the width by combing the u and the m.
The selected symbol includes document icons emanating from a light bulb — symbolic for an idea or a symbol for a “bright” idea or intelligence.
The icon was later adopted to be used by their parent company, CopierFax.
Marketing direction and copywriting by Shovel the Sidewalk and Casilio Communications.