Miller Gesko wanted to communicate trust, stability and guidance. We chose a visual identity that aligned with their tagline, "Guide the Journey."
We created a logo that didn't use financial cliché symbols, but still offered a conservative approach. Meanwhile, the typeface selection paired a traditional font with the navigational icon for a contemporary feel.
We incorporated travel/journey photography as a common thread that united Miller Gesko's visual brand.
Marketing direction and copywriting by Shovel the Sidewalk.