Northtown Auto had two goals in mind for this brochure: attract recent graduates to apply for jobs at Northtown Auto, and communicate that Buffalo, New York is a great place to live and work.
I designed a brochure with two “front” covers: one for Northtown and the other for Our Town (Buffalo) with the two stories meeting in the middle. In the middle spread, the n symbolizes Northtown, and the u (once the brochure is turned around) symbolizes underestimated. Buffalo, New York is often an underestimated area.