Selfie Smile Store was founded by a dentist and an orthodontist to provide teeth straightening and whitening services targeting Millennials.
The stores were planned for retail shopping areas to bridge the gap (pun unintentional) between do-it-yourself teeth straightening and whitening products versus needing to consult a dentist or orthodontist.
They wanted a fun and upbeat logo — one that would make seeing a dental professional less intimidating.
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