Shovel the Sidewalk’s bright red shovel reveals and symbolizes how businesses can help themselves by employing sound marketing practices. I wanted to create a symbol that could easily be separated from its name and stand on its own.
That way, I could use the shovel creatively for different promotional materials, ads, business cards and other marketing collateral.
For business cards, Shovel the Sidewalk wanted something unique – like its name – that would stand out. I used a heavy weight textured white business card paper stock (playing the role of snow) and embossed the card to create the path to tie in with their tagline.
Marketing direction and copywriting by Shovel the Sidewalk.
Back to Top